At the beginning of the period 1980-1990, the entire recording industry started to suffer hugely from a serious decline in sales. This period marked the end of the phenomenon of ‘Disco’ which allowed many new music styles to emerge, and one of the new directions was ‘Heavy Metal’. Among the first successful heavy metal bands to hit the charts was London-based Iron Maiden, under EMI contract. A few decades later, Iron Maiden are still successful EMI recording artists, and they still are touring relentlessly. The band is a true icon of a new generation that’s rocking all over the world. Other music genres that emerged during this period were sample-based and electronic music, for example house, techno, and hip-hop. An important exponent of electronic music is the band Kraftwerk, who started already to experiment with electronic music and computers in the preceding decade. Other successful EMI artists in the early 1980’s included Duran Duran, and Kate Bush.
The period late 80’s – early 90’s marked for EMI, just like most of the industry, a time of huge changes. In 1983, the company released the first recordings on CD format, and the changes were so impressive that new silver-shiny CD disc was responsible for most album sales by the end of the decade. It was also in this period that EMI started to embark on a number of business deals that were to transform the company forever. (more…)